THE RAYS TO SUCCESS
(Career Guide)

SHAJI NARIKOLLY

This book is about building a strong career that leads to true freedom-freedom in money, time, and travel.

The insights shared within this book are drawn from my 30 years of learning and experience as an entrepreneur in the retail and healthcare sectors. It offers valuable guidance and rays of insight to help you build a successful career- ‘Start Smart and Grow Strong.’

This book is dedicated to students, job seekers, aspiring entrepreneurs, and anyone seeking true freedom in life.

What this Book can do for You

This book is about building a strong career that leads to true freedom- freedom in money, time, and travel.”
The insights shared within this book are drawn from my 30 years of learning and experience as an entrepreneur in the retail and healthcare sectors. It offers valuable guidance and rays of insight to help you build a successful career – ’Start Smart and Grow Strong.’
This book is dedicated to students, job seekers, aspiring entrepreneurs, and anyone seeking true freedom in life.

Contents

1st QUARTER: EMPLOYMENT – 27
1. Why Employment: Building the Foundation for Your Future – 29
2. Three Categories of Employees in the Workplace – 33
3. Knowledge is Not Power – 39
4. Know Yourself: The First Step to Unlocking Your True Potential – 46
5. The Importance of Work and the Work Place – 49
6. Learn and Grow Strong: Master the Skills – 53
7. Work for Yourself: Empowering Your Path of Success – 55
8. Save and Grow Strong: Unlocking the Power of Smart Saving – 58
9. Master the Art of Selling: Showcase and Sell your Skills – 62
10. Discipline: The Secret to Achieving Your Goals – 68

2nd QUARTER: SELF-EMPLOYMENT – 70
11. The power of Self Employment – 71
12. How to Get Started with Self-Employment – 76
13. The 4 Pillars of a Successful Startup – 79
14. Self-Employment: Creating Path to Independence and Success – 86
15. Select Smart: Making Wise Choices for a Successful Journey – 88
16. Understanding Customer’s Needs and Wants – 91
17. Two Paths in Business: Focus on Profit or Customer – 96
18. Avoid Prejudgment: Never Underestimate Your Customers – 101
19. Understanding Different Types of Customers Through 4 Loyalties – 105
20. The 4 A’s of Customer Value – 110
21. Building Customer Loyalty to Scaling Your Business – 117

3rd QUARTER: BUSSINESS – 123
22. Be a Visionary! – 124
23. How Do You Achieve Your Vision? – 126
24. Two Types of Leaders: Ordinary and Extraordinary – 129
25. Train the Trainer: Creating Leaders – 137
26. Staff Retention and Team building – 140
27. The Role of Key Departments in Building a Strong Organization – 145
28. Learning and Development: The Key to Organizational
Success and Innovation. – 150
29. Building a High Performance Culture Through Better Time Management – 154
30. Adapting to Change: The Key to Corporate Longevity – 157
31. New Generation Business – 159
32. Understanding the Path to Growth, Progress and Success: Definitions and Insights – 163

4th QUARTER: INVESTMENTS – 167
33. The Power of Passive Income – 168
34. Think Rich Beyond Wealth – 173
35. The People Business – 179
36. Create Your Signature – 182
37. Be a Lantern – 187